Guest Speaker: Duane Hobbs
Sponsored by: Cascade Regional Blood Services
You’re not just growing a business you’re building a brand.
Luncheon Sponsor: Cascade Regional Blood Services
Growing a business is about more than making sales. Brand strategist and value proposition expert Duane (DF) Hobbs will outline how the black art of branding and the science of value can separate yourself from the competition, increase sales and profitability, and transform customers into lifelong advocates.
You will learn:
How branding is separate from but related to identity.
The role of branding in customer decisions.
Basics of brand positioning, messaging, and brand management.
How sole-proprietors and SME brand development is unique.
First steps for getting started with a stronger brand.
Formerly Partner, Brand Strategist and Sr. Consultant for Andrews/Hobbs Design, and Principle of Duane Hobbs & Visual Marketing. Duane (DF) Hobbs is a brand strategist focused on the problem of designing strong brands and more effective value propositions. He is currently busy writing “Brand Made Personal: A guide to becoming a more valuable you.” You can find him at DFHobbs.com on Linkedin https://www.linkedin.com/in/duanehobbs and Twitter https://twitter.com/DFHobbs
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